RFM segmentation
Recency, Frequency, and Monetary scoring places every buyer in a standard segment — Champions, Loyal, At Risk, Lapsed, and more — with revenue per segment.
Customer Segments
Know your customers — without collecting their data
RFM segments, cohort revenue, and market-basket analysis on fully anonymized, cookieless purchase data.
7-day free trial. Cancel anytime.
Customer Segments
customers
Customer intelligence usually means a CRM full of PII. BuddyStat gives you the intelligence without the liability — Recency, Frequency, and Monetary scoring on an anonymized buyer key, never a name or email.
Every buyer lands in a standard RFM segment — Champions, Loyal, At Risk, Lapsed — with revenue, revenue share, average orders, and average spend per segment. Acquisition-month cohorts add revenue and time-to-repeat, and market-basket analysis surfaces bought-together products for bundling.
It's all cookieless and first-party. Segmentation that respects privacy — no consent banner, no customer contact data.
Capabilities
What you can do
Segment revenue breakdown
Buyers, revenue, revenue share, average orders, and average spend per segment — see where your money actually comes from.
Market-basket analysis
Bought-together mining from items[] reveals co-purchase patterns for cross-sell and bundling opportunities.
Cohort & time-to-repeat
Acquisition-month cohorts with buyers, revenue, orders, and average time between first and second purchase.
Anonymized by design
Segments are keyed to an anonymized visitor identifier — never raw PII, emails, or contact data.
Cookieless
The same first-party, cookieless event data powers segmentation. No consent banner required.
Getting Started
How it works
- 01
Collect purchase events
Purchase events carry a buyer key derived from the anonymized visitor identifier — no personal data.
- 02
Get your RFM segments
BuddyStat scores Recency, Frequency, and Monetary value, buckets buyers into standard segments, and reports revenue per segment.
- 03
Act on the gaps
Re-engage At Risk and Lapsed buyers, reward Champions, and use bought-together data to bundle products.
Use Cases
Who uses this
E-commerce merchants
Store owners who want customer value segmentation without a CRM or email PII.
Retention teams
Teams running win-back and loyalty campaigns who need clear segments to target.
Privacy-first brands
Businesses that refuse to collect or store customer contact data but still want customer intelligence.
FAQ
Frequently asked questions
Segment customers without the privacy baggage
RFM segments, cohorts, and cross-sell on anonymized, cookieless data.
7-day free trial. Cancel anytime.