Attribution models
Compare first-click, last-click, and position-based models side by side to see how much revenue each channel and campaign truly drives.
Purchase Attribution
See which channel actually drove the purchase
Compare first-click, last-click, and position-based attribution — then break revenue down by channel, campaign, and coupon.
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Purchase Attribution
attribution
Last-click gives all the credit to the final channel; first-click gives it to whoever found you first. Both are wrong. BuddyStat computes all three attribution models from your own session and purchase data so you can agree on what each channel is worth.
Switch between models and see revenue, purchases, and AOV per channel with revenue-share percentages, plus campaign- and UTM-combination-level breakdowns. Coupon-attributed revenue shows the true return on every discount.
No ad-platform imports, no pixel hand-offs. Attribution runs on the same cookieless first-party data as the rest of BuddyStat.
Capabilities
What you can do
Revenue by channel
Revenue, purchases, and AOV per acquisition channel with percentage share — know where to double down.
Revenue by campaign
UTM combination-level revenue breakdowns, including session and conversion counts per source/medium/campaign.
Coupon-attributed revenue
Track revenue, orders, units, and AOV per promo coupon to measure the real return on every discount.
Model comparison cards
See first vs. last vs. position-based attribution in one view with top-5 channels and revenue share per model.
AOV per channel
Beyond revenue, compare average order value per channel to judge quality, not just volume.
Getting Started
How it works
- 01
Send purchase events
purchase events with revenue and orderId flow into the attribution pipeline alongside your UTM session data.
- 02
Pick an attribution model
Choose first-click, last-click, or position-based. BuddyStat recomputes revenue and AOV per channel and campaign for the model you select.
- 03
Measure promo impact
Coupon-attributed revenue shows exactly which discounts pay for themselves — and which just eat margin.
Use Cases
Who uses this
Performance marketers
Teams juggling paid, organic, and affiliate channels who need revenue — not clicks — to make budget decisions.
E-commerce merchants
Store owners measuring ROAS per campaign and the true cost of each coupon.
Growth teams
Anyone comparing acquisition models to agree on what a channel is actually worth.
FAQ
Frequently asked questions
Credit revenue to the channel that earned it
Three attribution models, revenue by channel and campaign, and coupon ROI — all cookieless.
7-day free trial. Cancel anytime.