Measure every campaign's impact
UTM source, medium, campaign, term, and content breakdown. Combined table with session count, bounce rate, and conversion rate per campaign.
Live campaign dashboard demo — real UTM tracking data
What you can do
UTM parameter breakdown
See traffic broken down by UTM source, medium, campaign, term, and content. Every UTM parameter is automatically captured and categorized.
Combined source×medium×campaign table
A powerful combined view shows source, medium, and campaign in one table with session count, bounce rate, and conversion rate for each combination.
Search and filter
Search through campaigns, filter by source or medium, and sort by any metric. Find the specific campaign data you need in seconds.
Session metrics
See session count, unique visitors, bounce rate, and average session duration for each campaign. Full engagement metrics alongside traffic volume.
Conversion tracking
Conversion rate is calculated per campaign based on your configured goals. Know which campaigns don't just drive traffic, but drive results.
Auto-capture
UTM parameters are automatically captured from visitor URLs. No additional setup, tagging, or configuration needed — just create your campaign links as usual.
How it works
Create your campaign links
Add UTM parameters to your campaign URLs as usual: `?utm_source=twitter&utm_medium=social&utm_campaign=spring_sale`. BuddyStat automatically captures all UTM parameters.
UTM data is collected
When visitors arrive via your campaign links, BuddyStat records the full UTM parameters along with session data. Everything is stored and aggregated automatically.
Open the Campaigns dashboard
Navigate to Campaigns in your dashboard. See all your campaigns in the combined source×medium×campaign table with session and conversion metrics.
Analyze and optimize
Sort by conversion rate to find your best-performing campaigns. Filter by source or medium to compare channel performance. Make data-driven budget decisions.
Who uses this
Marketing teams
Track campaign performance across all channels. See which UTM sources, mediums, and campaigns drive the most traffic and conversions.
Growth teams
Identify which channels have the highest conversion rates. Optimize budget allocation toward campaigns that deliver real results.
Startup founders
Know exactly where your traffic comes from and which channels convert. Make informed decisions about where to invest your marketing budget.
Performance marketers
Compare campaign performance at granular level — source, medium, campaign, term, content. Fine-tune your targeting based on real data.
Agency teams
Manage multiple client campaigns from a single dashboard. Show clients exactly which campaigns drive results with clear, shareable data.
Data-driven teams
Combine campaign data with revenue tracking for true ROI analysis. See not just which campaigns drive traffic, but which drive revenue.
Frequently asked questions
Related features
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Set up conversion goals to measure campaign effectiveness.
The full dashboard with traffic and engagement metrics.
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Track campaign-specific events beyond standard metrics.