UTM parameter breakdown
See traffic broken down by UTM source, medium, campaign, term, and content. Every UTM parameter is automatically captured and categorized.
Campaign Dashboard
Measure every campaign's impact
UTM source, medium, campaign, term, and content breakdown. Combined table with session count, bounce rate, and conversion rate per campaign.
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Campaign Dashboard
campaigns
You're running campaigns across multiple channels — paid search, social media, email, affiliates. But without a unified view, it's nearly impossible to compare performance and know where to invest your next euro.
BuddyStat's Campaign Dashboard automatically captures all UTM parameters from visitor URLs and organizes them into a clear, searchable table. Source, medium, and campaign in a combined view with session count, bounce rate, and conversion rate for each combination.
Search through campaigns, filter by source or medium, and sort by any metric. Combined with revenue tracking, you can see exactly which campaigns drive not just traffic, but actual revenue — making budget decisions easy and data-driven.
Capabilities
What you can do
Combined source×medium×campaign table
A powerful combined view shows source, medium, and campaign in one table with session count, bounce rate, and conversion rate for each combination.
Search and filter
Search through campaigns, filter by source or medium, and sort by any metric. Find the specific campaign data you need in seconds.
Session metrics
See session count, unique visitors, bounce rate, and average session duration for each campaign. Full engagement metrics alongside traffic volume.
Conversion tracking
Conversion rate is calculated per campaign based on your configured goals. Know which campaigns don't just drive traffic, but drive results.
Auto-capture
UTM parameters are automatically captured from visitor URLs. No additional setup, tagging, or configuration needed — just create your campaign links as usual.
Getting Started
How it works
- 01
Create your campaign links
Add UTM parameters to your campaign URLs as usual: `?utm_source=twitter&utm_medium=social&utm_campaign=spring_sale`. BuddyStat automatically captures all UTM parameters.
- 02
UTM data is collected
When visitors arrive via your campaign links, BuddyStat records the full UTM parameters along with session data. Everything is stored and aggregated automatically.
- 03
Open the Campaigns dashboard
Navigate to Campaigns in your dashboard. See all your campaigns in the combined source×medium×campaign table with session and conversion metrics.
- 04
Analyze and optimize
Sort by conversion rate to find your best-performing campaigns. Filter by source or medium to compare channel performance. Make data-driven budget decisions.
Use Cases
Who uses this
Marketing teams
Track campaign performance across all channels. See which UTM sources, mediums, and campaigns drive the most traffic and conversions.
Growth teams
Identify which channels have the highest conversion rates. Optimize budget allocation toward campaigns that deliver real results.
Startup founders
Know exactly where your traffic comes from and which channels convert. Make informed decisions about where to invest your marketing budget.
Performance marketers
Compare campaign performance at granular level — source, medium, campaign, term, content. Fine-tune your targeting based on real data.
Agency teams
Manage multiple client campaigns from a single dashboard. Show clients exactly which campaigns drive results with clear, shareable data.
Data-driven teams
Combine campaign data with revenue tracking for true ROI analysis. See not just which campaigns drive traffic, but which drive revenue.
FAQ
Frequently asked questions
Explore More
Related features
Revenue TrackingSee which campaigns drive actual revenue, not just traffic.GoalsSet up conversion goals to measure campaign effectiveness.Web AnalyticsThe full dashboard with traffic and engagement metrics.A/B TestingTest campaign landing pages to optimize conversion rates.FunnelsUnderstand the full conversion path from campaign click to goal completion.Custom EventsTrack campaign-specific events beyond standard metrics.
Know which campaigns actually work
UTM campaign tracking with traffic, engagement, and conversion metrics in one view.
7-day free trial. Cancel anytime.