Standard e-commerce events
view_item, add_to_cart, begin_checkout, purchase, refund and more — a canonical, GA4-compatible vocabulary that works with every major storefront.
E-commerce Events
E-commerce analytics without the cookie banner
Standard product and checkout events, plus a first-party dataLayer adapter for GA4 and Shopify. Cookieless, GDPR-compliant, and ready for revenue.
7-day free trial. Cancel anytime.
Live analytics demo — real production traffic
E-commerce Events
ecommerce-events
Most analytics tools force e-commerce merchants into a compromise: either accept the GA4 cookie banner, or give up accurate product and checkout data. BuddyStat's e-commerce events are cookieless by design — product IDs, order IDs, and revenue only, no customer PII, no consent banner.
We ship a canonical, GA4-compatible event vocabulary:
view_item, add_to_cart, begin_checkout, purchase, and more — each carrying an items[] array with id, name, price, quantity, category, and variant.Prefer to keep your existing setup? Add
data-track-ecommerce to the script tag and the first-party dataLayer adapter reads your existing GA4 or Shopify/UA pushes automatically — no code changes. Purchase events flow straight into revenue tracking, funnels, and server-side pixels.Capabilities
What you can do
GA4 / Shopify dataLayer adapter
Add one attribute and BuddyStat automatically reads your existing GA4 or Shopify/UA dataLayer pushes. No rewriting your pixel code.
Revenue-ready purchases
purchase events carry revenue, currency, and orderId — feeding the revenue dashboard (MRR, ARR, ARPU, AOV) and server-side pixels out of the box.
Product-grade items[] data
Every event includes an items[] array with id, name, price, quantity, category, and variant — ready for product analytics, funnels, and cross-sell.
Cookieless by design
All commerce events are first-party and cookieless. Product IDs and order IDs only — no customer PII, no consent banner required.
Zero-config for Shopify
The official Shopify app injects the script; add data-track-ecommerce and the adapter picks up Shopify's built-in analytics events automatically.
Getting Started
How it works
- 01
Enable e-commerce tracking
Add data-track-ecommerce to your script tag. Optionally set data-ecommerce-data-layer to a custom dataLayer name.
- 02
Send events your way
Use window.buddystat.ecommerce.addToCart(item) and friends — or keep your existing GA4/Shopify dataLayer pushes and let the adapter map them.
- 03
Measure and optimize
Purchase events flow into revenue, funnels, and goals. Product-level views, cart abandonment, and ROAS arrive in later phases.
Use Cases
Who uses this
E-commerce stores
Shopify, WooCommerce, and headless storefronts that want accurate product and checkout analytics without the cookie banner.
Subscription products
SaaS and subscription businesses tracking recurring revenue alongside standard analytics.
Privacy-conscious teams
Companies that need full-funnel commerce data but refuse to fingerprint visitors or share data with ad-tech middlemen.
FAQ
Frequently asked questions
Track every product, cart, and checkout
Cookieless e-commerce events with a GA4/Shopify adapter. No consent banner, no PII, no rewrites.
7-day free trial. Cancel anytime.