Checkout field-level funnel
Per-field interactions, sessions, average focus time, and abandonment distribution — find exactly which field kills your checkout.
Checkout Analytics
See why your checkout leaks revenue — without touching customer data
A field-level checkout funnel shows where shoppers give up, plus cart abandonment value — all behind privacy-first input masking.
7-day free trial. Cancel anytime.
Checkout Analytics
checkout
Most checkout funnels stop at 'begin_checkout → purchase'. BuddyStat goes a level deeper: per-field. Which field do shoppers spend the longest in, which do they abandon, and where does the session die?
The checkout card breaks every field down by interactions, sessions, average focus time, and abandonments — so the fix is obvious, not a guess. Cart abandonment is measured too, with estimated abandoned-cart value from abandoned carts × AOV.
All of it is privacy-safe by design: checkout-tagged pages mask every input by default, sensitive fields are always masked, and field values are never captured. PCI-adjacent, cookieless, no consent banner.
Capabilities
What you can do
Cart & checkout abandonment
Sessions that added to cart, reached checkout, or purchased — plus estimated abandoned-cart value from abandoned carts × AOV.
Focus-time analytics
How long shoppers spend in each checkout field, and where they give up — the #1 reason checkouts die.
Input masking by default
Sensitive fields (password, email, card) are always masked, and checkout-tagged pages mask every field by default. Field values are never captured.
PCI-adjacent privacy
Checkout tracking is designed so no payment or personal data ever reaches your analytics — no card data, no emails, no phone numbers.
Opt-in, granular control
Enable the funnel with data-track-checkout-funnel, allowlist unmasking with data-buddystat-unmask, and mask everything else by default.
Getting Started
How it works
- 01
Tag your checkout
Add data-track-checkout-funnel to the form (or data-buddystat-checkout on the body) — BuddyStat starts measuring per-field focus and abandonment.
- 02
Watch the field funnel
The checkout card shows interactions, sessions, average focus time, and abandonments per field — sorted so the worst field is obvious.
- 03
Fix the leak
Address the field people abandon, then measure the improvement. Input masking guarantees you never touch customer data while doing it.
Use Cases
Who uses this
E-commerce stores
Merchants losing sales at checkout who need field-level diagnostics, not guesses.
Compliance-first teams
Businesses that want conversion analytics on the checkout page without ever collecting payment or personal data.
CRO specialists
Conversion-rate optimizers mapping the exact form field where shoppers drop off.
FAQ
Frequently asked questions
Find the field that's killing your checkout
Field-level funnel, abandonment value, and input masking — privacy-safe conversion analytics.
7-day free trial. Cancel anytime.