Multi-provider support
Send conversion events to Meta (Facebook), Google Ads, TikTok, Pinterest, and LinkedIn — all from a single integration point.
Server-Side Pixels
Send conversions back to your ad platforms
Server-side CAPI for Meta, Google Ads, TikTok, Pinterest, and LinkedIn. AES-256 encryption, event deduplication, and automatic fan-out.
7-day free trial. Cancel anytime.
Live pixels demo — real server-side CAPI configuration
Server-Side Pixels
pixels
Browser-based pixels are increasingly unreliable. Ad blockers, privacy regulations, and browser restrictions mean up to 30% of conversions never reach your ad platforms. Server-side CAPI (Conversions API) fixes this by sending conversion data directly from your server.
BuddyStat's pixel integration supports 5 major ad platforms out of the box: Meta (Facebook) CAPI, Google Ads Conversion Tracking, TikTok Events API, Pinterest Conversions API, and LinkedIn Conversions API. Configure once, and events are automatically fanned out to all connected platforms.
Every payload is encrypted with AES-256-GCM before transmission. Built-in event deduplication via
event_id prevents double-counting when both browser and server-side tracking are active. Test mode lets you validate configuration before going live.Capabilities
What you can do
AES-256 encryption
All pixel payloads are encrypted with AES-256-GCM before transmission. Your conversion data stays secure end-to-end.
Event deduplication
Built-in deduplication via `event_id` prevents double-counting conversions when both client-side and server-side tracking are active.
Automatic fan-out
Configure once, send everywhere. When a tracked event fires, BuddyStat automatically fans it out to all connected ad platforms.
Test mode
Validate your pixel configuration with test events before going live. See exactly what data would be sent to each provider.
Daily cap enforcement
Set daily event caps per pixel to control costs. BuddyStat automatically enforces limits and logs when they're reached.
Getting Started
How it works
- 01
Configure your pixel
In Site Settings, add a new pixel. Select your provider (Meta, Google Ads, TikTok, Pinterest, or LinkedIn) and enter your provider-specific credentials (Pixel ID, Conversion ID, etc.).
- 02
Events are tracked
When BuddyStat receives a tracked event (like `purchase` or `lead`), it automatically checks which pixels should receive the event and prepares the payload.
- 03
Payloads are encrypted and sent
Each event payload is encrypted with AES-256-GCM and sent to the provider's CAPI endpoint. Failed deliveries are retried with exponential backoff.
- 04
Monitor delivery
The Pixels dashboard shows delivery status for each provider. See sent events, failures, retries, and daily cap usage at a glance.
Use Cases
Who uses this
Marketing teams
Send conversion data back to ad platforms for campaign optimization. Ensure your ad platforms know which campaigns drive real results.
Performance marketers
Improve ad targeting and lookalike audiences with accurate conversion data. Server-side CAPI provides more reliable data than browser-only pixels.
E-commerce teams
Send purchase events to Meta and Google for shopping campaign optimization. Automatic purchase tracking reduces manual pixel management.
Growth teams
Centralize all pixel management in one place instead of managing tags in Google Tag Manager or individual ad platform dashboards.
Multi-channel businesses
Manage pixels for 5 ad platforms from a single configuration. Add or remove pixels without touching code.
Data-driven teams
Accurate server-side conversion data means better attribution and more reliable campaign performance analysis.
FAQ
Frequently asked questions
Explore More
Related features
Revenue TrackingPurchase events feed into both revenue tracking and server-side pixels.WebhooksSend event data to custom endpoints alongside ad platform pixels.Custom EventsDefine the events that trigger pixel delivery to ad platforms.GoalsTrack conversions that can also be sent to ad platforms via pixels.Web AnalyticsThe full dashboard with traffic and engagement metrics.Public APIQuery your data programmatically alongside pixel event delivery.
Make your ad platforms work harder
Server-side CAPI for 5 major ad platforms. Reliable conversion data with enterprise-grade encryption.
7-day free trial. Cancel anytime.