Send conversions back to your ad platforms
Server-side CAPI for Meta, Google Ads, TikTok, Pinterest, and LinkedIn. AES-256 encryption, event deduplication, and automatic fan-out.
Live pixels demo — real server-side CAPI configuration
event_id prevents double-counting when both browser and server-side tracking are active. Test mode lets you validate configuration before going live.What you can do
Multi-provider support
Send conversion events to Meta (Facebook), Google Ads, TikTok, Pinterest, and LinkedIn — all from a single integration point.
AES-256 encryption
All pixel payloads are encrypted with AES-256-GCM before transmission. Your conversion data stays secure end-to-end.
Event deduplication
Built-in deduplication via `event_id` prevents double-counting conversions when both client-side and server-side tracking are active.
Automatic fan-out
Configure once, send everywhere. When a tracked event fires, BuddyStat automatically fans it out to all connected ad platforms.
Test mode
Validate your pixel configuration with test events before going live. See exactly what data would be sent to each provider.
Daily cap enforcement
Set daily event caps per pixel to control costs. BuddyStat automatically enforces limits and logs when they're reached.
How it works
Configure your pixel
In Site Settings, add a new pixel. Select your provider (Meta, Google Ads, TikTok, Pinterest, or LinkedIn) and enter your provider-specific credentials (Pixel ID, Conversion ID, etc.).
Events are tracked
When BuddyStat receives a tracked event (like `purchase` or `lead`), it automatically checks which pixels should receive the event and prepares the payload.
Payloads are encrypted and sent
Each event payload is encrypted with AES-256-GCM and sent to the provider's CAPI endpoint. Failed deliveries are retried with exponential backoff.
Monitor delivery
The Pixels dashboard shows delivery status for each provider. See sent events, failures, retries, and daily cap usage at a glance.
Who uses this
Marketing teams
Send conversion data back to ad platforms for campaign optimization. Ensure your ad platforms know which campaigns drive real results.
Performance marketers
Improve ad targeting and lookalike audiences with accurate conversion data. Server-side CAPI provides more reliable data than browser-only pixels.
E-commerce teams
Send purchase events to Meta and Google for shopping campaign optimization. Automatic purchase tracking reduces manual pixel management.
Growth teams
Centralize all pixel management in one place instead of managing tags in Google Tag Manager or individual ad platform dashboards.
Multi-channel businesses
Manage pixels for 5 ad platforms from a single configuration. Add or remove pixels without touching code.
Data-driven teams
Accurate server-side conversion data means better attribution and more reliable campaign performance analysis.
Frequently asked questions
Related features
Purchase events feed into both revenue tracking and server-side pixels.
Send event data to custom endpoints alongside ad platform pixels.
Define the events that trigger pixel delivery to ad platforms.
Track conversions that can also be sent to ad platforms via pixels.
The full dashboard with traffic and engagement metrics.
Query your data programmatically alongside pixel event delivery.